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Company: The Tile Shop
Role: UX/UI Designer
Tools: XD
Process
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Process 〰️
01.
Overview
“Favoriting” or adding products to a wishlist is an e-comm standard and a feature users expect – however, The Tile Shop lacked this useful feature. With a focus on PDP, I aimed to make it easy for signed-in users who were still in the consideration phase to save products and easily add them to cart later.
02.
Pain points & opportunities
Tile Shop users were unable to save items they liked – and since tile tends to have a long consideration-to-purchase journey, this was a key area of opportunity to improve the site experience. Additionally, tile is often project-based, so I wanted to give users (particularly repeat customers) the ability to organize their saved items.
Other considerations and ideas:
Recommendation carousels personalized based on projects
Triggered emails persuading users with projects to add saved items to cart (especially if price has recently decreased), or share a project with a design expert for a free consultation
In the future, ability for guest users to access feature
In the future, PLP functionality
03.
Designs
Key entry points: PDP, global navigation
New pages: Project list, Project
Project completed: 2019
Law of UX:
Jakob’s Law: Users spend most of their time on other sites, so they prefer your site to work the same way as all the other sites they already know.